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Everyone would like to produce income through their personal business or web-based projects but many make the fatal error of overpaying for poor web design and placing too much trust in unworthy contractors who produce snotty work and often leave a business crippled from the start.

To be able to find the best web design company one must locate a company that understands how to use the functional and presentational side of the websites to help generate income. Of course, the functionality of the page is necessary as well, but many overlook how design of the presented website can help persuade individuals to pay for services of buy products. The best web design company will understand that a website that looks poorly thrown together, has missing links and buttons, or looks out of date can turn people off from using the site. People are not trusting of sites that look as if they were thrown together in haste. More than 25% of people who come across links to products that do not work will not buy any product from that site. The good web design company will understand how important having a good looking and functioning site is.

Creating a quality flow and promoting a website that is easy on the eyes can help bolster the continual and returned traffic to a site. People are pleased by aesthetic things and often will return to sites that are capable putting them at ease. This often requires a site that possesses easy navigation, without any confusing circular links or tab jumps while doing simple searches. It also requires a site that has a strong color scheme and easy-to-read text. The best web design company will know the best way to promote such qualities in a site and can often produce multiple options for you to choose. The very nice web design company will have templates and concept ideas laid out for you in advance and will often be able to give you advice if necessary. It is not their job to know what is best for your company page, but it is their job to know how to realize your goals, so listening to their advice can be very helpful at times.

Following these simple concepts can lead to you have a quality website that generates good income. A web design company should also compose of quality web designers to whom you put on the path to completing a quality project.

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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

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Do you have a web project in mind? Perhaps you are just getting started with your internet business and so you need to put up your very first website. If you have the budget for it, get the best web designer that you can find. It will be worth your investment.

A lot of people who have the great idea of starting an online business often make the mistake of creating their own websites. While there is nothing wrong with this, but definitely the problems would start to arise especially if they are not really web designers in the first place. In short, it is always the best approach to let the experts in designing a website to do it for them. I guarantee you there will be less headaches for you.

So how do you go about searching and selecting the best web designer? Here are a few tips you may want to know.

Is it important for you to have a face to face discussion with your website designer? Then you can simply search online using your location or area. For example, if you are within the Toowoomba area, then just type on Google something like this: ‘Toowoomba website design’. That would give you a list of the web designers in your vicinity. Then that would be a good start for your search for the right designer.

You should also ask around. For instance, if you have come across a website that you truly admire then you can contact its webmaster and ask them the name of the person who designed or created their site. Often they would freely give you the name of their designer including his contact details. This way before you even talk to the person you are already aware of his capabilities or skills as a designer. Then it would be just a matter of negotiations on the price of the project.

And speaking of price or rate, keep in mind the saying that ‘you always get what you pay for’. But that does not mean you will always get the best site design from the company that charges more. What this simply means is you should not expect to get the world when you are just willing to pay a measly sum for the design of your own website.

I would highly suggest that you look at the web designer’s portfolio. If you find that his previous designs or projects are very similar to what you have in mind, then he could be the right contractor for you. Since he had already done something similar to your planned site, then it would be very easy for you to convey your ideas to him and for him to turn your ideas into the exact design you have always dreamed of.

So there you go. These are some of the quick and easy tips that can help you in looking for and choosing the best web designer for your online project. Just do not rush it. Spend a good deal of time looking for the right designer, after all you will be investing a good amount of money and also of your time.

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